#BBHML

The brief: Find a social issue and create a campaign raising awareness about it. 

 

Our social issue: stereotyping in ads is getting out of hand, and it’s irritatingly harmful to those who are represented.

 

We’ve created an agency that’ll never win a Cannes Lion because we believe in giving people better ads. The integrated campaign pokes fun at, exaggerates and rips apart the measures brands will take to stereotype consumers into buying products.

 

These are the radio ads.

 

Copywriter: Khanyi Mpumlwana
Supervisor: Pieter Verwey