#BBHML
KHANYI THE COPYWRITER
Body Copy: Give them something other than spicy food to turn their heads. Visit thepaperlion.com. Real Ads. Real People.
Body Copy: Visit thepaperlion.com and join us in finding something better than forced Zulu to sell hops. Real Ads. Real People.
Body Copy: Visit thepaperlion.com to get a better script and stop approachable farmers from giving the people vehicle specials. Real Ads. Real People.
The brief: Find a social issue and create a campaign raising awareness about it.
Our social issue: stereotyping in ads is getting out of hand, and it’s irritatingly harmful to those who are represented.
We’ve created an agency that’ll never win a Cannes Lion because we believe in giving people better ads. The integrated campaign pokes fun at, exaggerates and rips apart the measures brands will take to stereotype consumers into buying products.
Why it didn't win a Loerie: We made fun of an ad the judge in the black turtleneck and thick-rimmed glasses made.
Copywriter: Khanyi Mpumlwana
Art Directors: Shivari Singh, Bianca Dias
Multimedia: Lethabo Jonas
Supervisors: Pieter Verwey, Chris Graaff, Sheri Joffe
THE PAPER LION
