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425U MAKE JOBURG

The brief: Create a colour scheme for your hometown.

 

Joburg is the most socially integrated city in the country. Yes, we have a long way to go; but research has shown that the most integration happens here, and it’s not forced socialisation.

We found that 425 U is the most neutral shade of grey. With the perfect combination of black and white; we think it’s perfect to represent the most perfect combination of black and white in South Africa.

 

Why it didn’t win a Loerie: The judges were colour blind.

 

Copywriter: Khanyi Mpumlwana
Art Directors: Shivari Singh, Lexi Du Plessis 
Multimedia: Kiara Pandaram
Supervisors: Pieter Verwey, Chris Graaff, Sheri Joffe

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