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MODDER MODE

The brief: Create a campaign for the music festival of your choice

 

Rocking the Daisies has suddenly become the new home to fashion bloggers and Dior kids. Much to the disappointment of regulars, who feel it’s part of the experience to be dirty all the time. And not shower. And such. We created a tactical campaign that mocks fashion ads.

 

Why it didn’t win a Loerie: There was a disturbance in the force, and it was not with them at that moment. As you know, judges never go anywhere without the force -- Skywalker strongly advises against it.

 

Copywriter: Khanyi Mpumlwana, Gerhard Cronje
Art Director: Bianca Dias, Marina Oreb
Multimedia: Lethabo Jonas
Supervisors: Pieter Verwey, Chris Graaff, Sheri Joffe

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